Our Sustainability Framework

Sustainability is a complex topic that by its very nature is subject to interpretation and debate. For Veridea, sustainability will be based upon a concise conceptual meaning. Following the basic definition derived by the Brundtland Commission, Veridea will adhere to the Hannover Principles. Established as the framework for the design of the 2000 World's Fair by William McDonough and Michael Braungart, the Hannover Principles:

"... came like a breath of fresh air into the divisive world of environmental politics, helping people everywhere to rise above the tumult and finger pointing and get down to the real work: reinventing the artifacts that propel economic activity and, as importantly, rediscovering our sense of connection to one another and to life."

Peter Senge, Senior Lecturer, Sloan School of Management, MIT

Statement occasioned by the printing of the 10th anniversary edition of The Hannover Principles: Design For Sustainability

During the planning of Veridea, all of the Hannover Principles can be addressed in some manner based upon the practices, technologies and cost structures of today. But, what about tomorrow? The planning and design methodology will be based upon anticipating both the immediate future, based upon what we know, and the long term, as we desire it to be. As much as practical, the initial development of Veridea will be done in a manner that does not prohibit efficient incorporation of future affordable technologies. Therefore, Veridea's sustainability agenda will expand over time, based upon emerging good technologies and practices that become known and available within the marketplace.